| A message = a package dispatched and successfully delivered. Arrived at destination but hasn’t been delivered = hasn’t arrived at all.Every corporation invests effort in developing a variety of marketing tools: catalogs, ads, packaging, mailers, Web sites and many others. |
| Creativity is the art of forming new significant connections between previously unrelated elements.A high quality brochure, an effective ad, a stunning exhibition booth, a smart campaign... all share a common denominator: creativity. |
| Emotionally stimulating branding is unforgettable branding.In the communication-laden world we live in today, consumers have become indifferent as a result of massive exposure to a plethora of messages. This situation calls for even more intensive marketing effort. |
| If it ain’t broke... don’t fix it!Attempting a positioning update or renewed branding? Two terms – two worlds. |
| If you never do anything but what you’ve already done...you’ll only get what you’ve always gotten.Numerous, varied considerations typically influence marketing professionals in choosing a form of visual communication vis-à-vis their customers. The need to innovate and demonstrate creativity is one such important concern. Two forms of creativity are apparent in the world of visual communication and advertising: inventive creativity and proactive creativity. |
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It’s not about what you’re worth...it’s about what everyone thinks you’re worth!Many companies may be proficient at producing short-term marketing campaigns and at generating massive and targeted marketing hype around exhibitions, conventions and product launches, typically lasting two to three weeks. However, most companies tend to neglect a key marketing activity, or what we refer to as the “daily campaign”. |
| Satisfying your desires is a smart thing to do...satisfying those of your customers’ is genius...satisfying the desires of your customers’ customers –now that’s pure commitment!Virtual reality is on the rise in the current era of communication. This is reflected in an alternative, emotional reality that is increasingly distancing us from true reality. |
| There are no second chances for creating first impressions.Sometimes its all about image, and image is the way a company, its properties, advantages and deficiencies are perceived by its customers. First impressions are critical, and the first opinion formed typically constitutes a central component of image creation. How and why do first impressions operate? The answer to that question lies in customers’ human behavior. |
| There are three kinds of companies: those that make things happen, those that watch how things happen and those that wonder what has happened.Commercial competition is at its peak in the present day, with service providers and product vendors closely resembling one another and advantages over the competition increasingly becoming ambiguous. |
